About Us
Meet Our Founders
AST/Q Arabica Grader, Certified SCA Trainer
A seasoned professional in the coffee industry, Sitaram heads our Training & Education and Events & Workshops. From barista to coffee roaster, quality control expert, and educator since 2016, Sitaram’s diverse roles reflect his wealth of expertise. AST/Q Arabica Grader, Certified SCA Trainer
Mastering roasting, sensory analysis, brewing, and barista skills, Sitaram is currently immersed in coffee education. Specializing in teaching the intricacies of roasting, sensory evaluation, brewing techniques, and the art of being a skilled barista, he passionately imparts his knowledge.
Beyond refining his own skills, Sitaram plays a pivotal role in developing and conducting training programs across diverse environments. His dedication to advancing coffee culture through education speaks volumes about both his expertise and genuine love for the world of coffee.
Q-Grader, Roaster, Coffee Consultant, CTC National Champion
Our Core Values
Quality
We believe that quality is the foundation of excellence. From the beans we source to the knowledge we impart, we are dedicated to delivering the highest standards in everything we do.
Collaboration
Coffee is a journey best enjoyed together. We embrace collaboration with open arms, bringing diverse voices and ideas to the table to create a rich tapestry of experiences.
Passion
Passion fuels our love for coffee and drives us to explore, learn, and innovate. It’s the heartbeat of our company, and we are eager to share that passion with everyone we encounter.
Diversity
The coffee world is as diverse as the flavors in your cup. We celebrate and encourage diversity, whether it’s in our products, services, or the community we nurture.
Innovation
Coffee never stands still, and neither do we. We strive to be at the forefront of innovation, offering new perspectives, methods, and experiences in the coffee industry.
Integrity
Our foundation is built on honesty, transparency, and ethical practices. We hold ourselves to the highest standards of integrity, both in business and in the way we interact with our community.
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